New Construction Seattle Model Home Staging

What is New Model Home Staging? | Why Model Home Staging Matters | Our Model Home Staging Services | Rental Staging for Model Homes | Turn-Key Staging for Model Homes | Our Process | "Reserve" Examples | Conclusion

What is New Model Home Staging ?

New Model Home Staging is an essential and strategic process in the real estate industry, where a newly constructed home is professionally decorated and furnished to showcase its potential and appeal to prospective buyers. This practice is not just about filling a space with furniture; it's about creating an inviting atmosphere that allows buyers to envision their future life in the home.

In the competitive real estate market, model home staging stands out as a crucial factor in attracting buyers. It transforms a bare, impersonal new construction into a warm, appealing home. The importance of staging in this context cannot be overstated – it's often the difference between a quick sale at a desirable price and a property that lingers on the market.

Staging a new model home comes with its unique set of challenges and opportunities. Unlike staging an existing home, new constructions offer a blank canvas – there are no pre-existing furnishings or personal touches to work around. This freedom allows for complete creative control, enabling stagers to design a space that perfectly complements the home's architecture and design features. However, it also requires a keen understanding of the target market and the ability to create a universally appealing yet unique and memorable environment.

Why Model Home Staging Matters

Model home staging plays a pivotal role in shaping potential buyers' perceptions and can significantly influence their decision-making process. When buyers step into a staged model home, they're not just viewing a property; they're experiencing a lifestyle. Staging creates an emotional connection, allowing buyers to envision themselves living in the space. This emotional appeal is often what transforms interest into an offer.

The impact of staging on buyer perception is profound. A well-staged model home appears more cared for and valuable. It highlights the property's strengths while subtly downplaying any potential drawbacks. Staging can transform empty, cold spaces into warm, inviting homes, making it easier for buyers to imagine their daily lives unfolding in these rooms.

Moreover, the benefits of staging in selling new construction homes are tangible and measurable. Staged homes tend to sell faster than non-staged ones. In a market where buyers are often overwhelmed with choices, a staged home stands out, making it more memorable and desirable. This increased appeal often translates into faster sales, reducing the time a property spends on the market, which is a critical factor in maintaining its perceived value.

Additionally, staging can lead to better sale prices. Buyers are typically willing to pay more for a home that looks move-in ready and well-maintained – exactly the image that staging helps to portray. By investing in professional staging, developers and sellers can often see a return in the form of higher sale prices, making it a worthwhile investment in the competitive real estate market.

Our Model Home Staging Services

At the heart of our service offerings is a commitment to transforming new constructions into captivating, stylish homes that resonate with a broad spectrum of buyers and impress marketing managers at home builders. We understand that each property is unique, and our approach to staging reflects this diversity.

Now, let's chat about the two siblings in the staging family: traditional staging and occupied home staging. Traditional staging is like dressing up an empty house with stylish furniture and decor to give it personality and warmth. It's easier to control the narrative when the space is a blank slate. Occupied home staging, on the other hand, is a different kind of art. It's about working with what you've got – your furniture, your decor (with a few tweaks here and there) – and making it look its best while you're still living there. It's a bit like a home makeover show, but real life and with your stuff. Both have the same end goal – to make your home irresistible to buyers – but the journey there? Quite different, and equally exciting!

Deluxe Package

Our Deluxe Package offers a comprehensive staging solution that caters to a wide range of properties. This package includes a careful selection of high-quality furniture, art, and decor that complements the architectural style and interior design of each home. Our team of experienced stagers meticulously plans and executes each project, ensuring every room is staged to perfection. This package is designed to create an inviting atmosphere that appeals to potential buyers, helping them envision the property as their future home.

Reserve Package

For those ultra-luxury properties where only the best will do, our Reserve Package offers an unparalleled level of service and customization. This no-holds-barred approach to home staging includes sourcing exclusive, high-end furnishings and decor to match the opulence of these prestigious properties.

One of the unique features of our Reserve Package is our in-house art production and framing shop. Recognizing the significant impact of art in interior design, we offer custom art solutions tailored to each property. Our team of craftsmen can create and frame bespoke pieces that not only enhance the aesthetic appeal of the home but also add a unique, personalized touch that sets these properties apart from other staged homes.

Our expertise lies not just in selecting items that fill a space, but in creating environments that tell a story and evoke emotions. We understand the nuances of luxury staging and the expectations of high-end buyers. Our goal is to create spaces that are not just visually stunning but also strategically designed to appeal to the discerning tastes of potential buyers and meet the marketing objectives of home builders.

Option 1: Rental Staging for Model Homes

Our Rental Staging option is specifically designed for shorter-term projects or smaller-scale developments, such as new communities comprising 1 to 10 homes. This service is an ideal solution for those who require a professional staging touch without the long-term commitment or extensive customization of larger projects.

The Process

The process begins with a thorough consultation to understand the specific needs and style of the home. We then carefully select furniture, decor, and artwork that align with the property's architecture and aesthetic appeal. Our focus is on creating a cohesive look that enhances the home's best features while ensuring it appeals to a wide range of potential buyers.

A unique aspect of our Rental Staging service is the inclusion of custom artwork from Decorus Art, our in-house art production and framing shop. We believe that art plays a crucial role in staging, adding character and depth to a space. Our team of artists and framers can create bespoke pieces that complement the style of the home, adding a layer of sophistication and exclusivity.

Customization to Fit Home Styles

In the Pacific Northwest, homes come in a variety of styles, from modern urban lofts to cozy craftsman bungalows, and each requires a different staging approach. Our team is adept at understanding these diverse styles and selecting decor that resonates with each type. For instance, a modern home might feature sleek furniture and bold artwork, while a craftsman bungalow would be complemented by warm tones and rustic elements.

Our customization options are not just limited to furniture and decor. We pay close attention to the finer details – from the textures of the fabrics to the framing of the artwork – ensuring that every element within the staged home works harmoniously to create an inviting and appealing space.

In summary, our Rental Staging for Model Homes is a flexible, efficient solution that caters to the unique characteristics of each property. Whether it's a quaint cottage or a contemporary condo, our staging is designed to enhance the home's appeal and help it stand out in the competitive real estate market.

Option 2: Turnkey Staging for Model homes

For larger-scale developments and long-term display homes, our Turnkey Staging solution offers an ideal blend of style, durability, and convenience. This service is tailored for communities where homes are expected to be showcased over extended periods, often spanning several months to a year or more.

The Essence of Turnkey Staging

Turnkey staging is about creating a lasting impression. It involves a more permanent setup, where each piece of furniture and decor is carefully chosen not just for its aesthetic appeal but also for its ability to withstand the test of time. This approach ensures that the homes remain as captivating and inviting on the first day as they are months down the line, crucial for long-term displays.

Benefits for Extended Display

One of the key advantages of turnkey staging is its suitability for extended periods. Unlike rental staging, which is often more transient, turnkey staging is designed to maintain its allure over time, reducing the need for frequent updates or changes. This is particularly beneficial for model homes in larger communities, where maintaining a consistent, high-quality appearance is essential for attracting potential buyers continuously.

Cost-Effectiveness and Convenience

From a developer's or builder's perspective, turnkey staging represents a smart investment. While the initial outlay may be higher than rental options, the long-term benefits are significant. The cost-effectiveness comes from the reduced need for ongoing maintenance and updates. Additionally, this option eliminates the hassle of frequent staging redesigns, allowing developers and builders to focus on other aspects of their projects.

Moreover, turnkey staging offers the convenience of a one-time setup. Our team handles everything from the initial design concept to the final execution, ensuring that each home is perfectly presented and ready for viewing. This hands-off approach is a major plus for busy developers and builders who value efficiency and effectiveness in their marketing efforts.

Our Process: From Consultation to Showcase

Our staging process is meticulously crafted to ensure every project we undertake is executed with precision, professionalism, and a keen eye for detail. Here's a step-by-step overview of how we transform your space from initial consultation to the final, stunning showcase.

Step 1: Initial Consultation

Our journey begins with an in-depth consultation. This is where we listen to your needs, understand the specifics of your property, and discuss your goals. This collaborative approach ensures that our staging aligns perfectly with your vision and the property's unique characteristics.

Step 2: Design and Planning

Post-consultation, our team gets to work on the design and planning phase. This involves selecting the right furniture, decor, and artwork that will best showcase your property. Our attention to detail is paramount here – we consider everything from the overall theme to the smallest decorative accent.

Step 3: Execution - Deluxe and Reserve Stages

• Deluxe Stage: Our Deluxe Stage is efficiently executed within a day. Our full-time, professional staff, equipped with the best tools and resources, ensures a swift yet thorough setup. This option is perfect for those needing a quick turnaround without compromising on quality.

• Reserve Stage: The Reserve Stage, spanning over two days, allows us the time to fine-tune every last detail. This extra time is particularly crucial for our ultra-luxury properties, where precision and perfection are key. It's not just about staging a space; it's about crafting an experience, ensuring everything is photo-ready and meets the highest standards of luxury staging.

Step 4: Final Walkthrough and Approval for RESERVE Ultra LUXURY

Once the staging is complete, we conduct a final walkthrough with you. This step is crucial for ensuring that every aspect of the staging meets your expectations and our high standards. It's also an opportunity for any last-minute adjustments to ensure the property is showcased at its absolute best.

Our Professional Commitment

At Decorus, we pride ourselves on being a licensed and insured professional company. Our commitment to professionalism is reflected in our dedicated full-time staff, our efficient staging processes, and our meticulous attention to detail. Whether it's a Deluxe Stage or a Reserve Stage, our team is trained to execute each project with the utmost care and expertise.

“Reserve” Luxury Staging examples

This exclusive collection showcases our most prestigious staging projects, where no detail is too small and no vision too grand. In these photos, you'll find homes transformed into luxurious havens, each telling its own story of sophistication and style. From custom-made art pieces from our in-house studio, Decorus Art, to handpicked, high-end furnishings, every element is carefully chosen to create an ambiance of exclusivity and allure. Dive into a world where luxury is not just seen but felt, and where each property becomes a masterpiece of design and elegance.

Conclusion: The Value of Professional Staging in New Construction

In the dynamic and competitive world of new construction real estate, professional staging is not just an option; it's a strategic necessity. The right staging can elevate a property from just another listing to a sought-after home, capturing the hearts and imaginations of potential buyers. It's about creating an emotional connection, a vision of a life that could be lived within those walls.

Our professional staging services bring a blend of artistry, market insight, and meticulous attention to detail. We understand that each property is unique, and our approach is always tailored to highlight its individual strengths. Whether it's a cozy bungalow or a sprawling luxury estate, our goal is to showcase the property in its best light, making it irresistible to potential buyers.

The benefits of professional staging in the new construction market are clear: faster sales, higher offers, and a standout presence in a crowded market. It's an investment that not only enhances the appeal of a property but also maximizes its value.

We invite you to experience the transformative power of professional staging. Whether you're a developer, builder, or real estate agent, our team is ready to collaborate with you to create a staging solution that aligns perfectly with your goals and the unique character of your property.

Have a question we have not covered here? Be sure to check out our Home Staging Frequently Asked Questions ( FAQ ).